David Taylor writes that this was "devised to celebrate The Rainbow Laces campaign of the English Premier League football which was started in 2013. Stonewall’s Rainbow Laces Campaign is an annual event in support of the LGBTQ+ community and the support of increasing diversity in sports across the world. The campaign was started in 2013 and has been promoted by the biggest sports in the world from Men’s and Women’s association football to wheelchair rugby."